Media Data Analyst
Media Data Analyst required by dynamic, global digital marketing solutions agency.
This amazing company are going from strength to strength and can count some incredible brand names amongst their client portfolio. They have a growing Media Science team who are responsible for driving the performance of clients marketing campaigns and as Media Data Analyst you will work closely with these clients to understand their business needs and supporting them to improve their analytics strategy.
Day-to-day you will use web analytics data and media data to identify efficiencies and growth opportunities and you will suggest solutions. You will design and deploy mapped data sets across a client’s marketing channels, analysing and generating insights from their data, and driving positive change across their business using a variety of tools. Above all, you will seek to understand how prospective customers engage with marketing and use these insights to help optimise the media they invest in and align their cross-channel strategy. This is therefore a varied role with tasks ranging from modelling data, analysing it, manipulating, interpreting, or looking for insights within it to impact marketing campaigns.
To be considered you must be a passionate, Media Data Analyst with the following skills and experience:
- Good experience with SQL, Python or R
- Experience with Google Analytics or Adobe Analytics in a previous analytical role
- Excellent communication skills and attention to detail
Previous Media experience is desirable as is knowledge/experience of Google Marketing Platform (Google Ads, Campaign Manager…). Any understanding of statistics and modelling techniques such as Attribution, Regression as well as experience with Tableau, Power BI, Datorama or any BI visualisation tool would also be advantageous.
This company encourages ideas and innovation and you will have the opportunity to drive best practices and processes. You will get exposure and training on a variety of tools and access to courses and mentorships that will help you to progress your career
If you are someone who loves data and is passionate about digital marketing then this role is for you!
If you are interested please apply ASAP. The People Network is an employment agency and will respond to all applicants within three - five working days. If you do not hear within these timescales please feel free to get in touch.